Create a parody commercial promoting blood diamonds as a symbol of love: I love you so much I'm willing to do horribly unethical things for you.
Call out how diamonds as a symbols of love is itself a very successful invention and marketing campaign by Debeers; our marketing campaign to manufacture symbolic meaning is no different.
Challenge: estimate the total dollar value of harm caused by the person who originated the marketing campaign. On par with a WMD?
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