Consider a considerably more socialist society in which the government provides sufficiently that the majority of people choose go through their entire lives not owning or buying anything.
Money still exists to efficiently allocate limited luxury goods, and no one is forcing you to completely live off the dole (and a minority choose not to).
We rely in the human instinct to strive to provide incentive to do great things.
How would it work? What would happen? We might see a population explosion, though technology can help with that.