Monday, October 22, 2012

[wenqjtfq] Frozen not-from-concentrate juice

There is a hole in the market for orange juice made from frozen juice, but not from concentrate.

The inspiration is never-frozen not-from-concentrate juice (Tropicana, et al.) has its taste significantly doctored by additional orange-derived flavor: the flavor you taste is not from the oranges that contributed the color or pulp of the juice.  This is kind of sketchy: it's orange-flavored drink.

Freezing non-concentrated orange juice allows selling the product not when oranges are in season.  We skip the concentration step (with a cost penalty compared to frozen concentrate) to avoid altering the flavor.

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