Tuesday, September 04, 2018

[rixablic] Save up to 16% or more on car insurance

GEICO's advertising tag line contains no information: it is equivalent to saying the amount you save is somewhere on the real line, including negative values (GEICO costing more).

It's surprising a competitor hasn't responded with a similar gimmick but with a larger number, seemingly promising better, even if only to mock GEICO's nonsense.

Are they being stymied by trademarks, patents, or copyright?

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