People join a gym, paying a monthly membership fee, but with a fear that they won't go to the gym, a fear of wasting money. It's surprising that gyms, competing with each other and recognizing this fear, don't offer a pricing structure that assuades this fear.
Easiest would be extremely low base monthly fee (the cost of computer power and data storage to maintain your account), plus charge per visit for the first N visits per month, then no additional charges after the first N visits.
No comments :
Post a Comment