On one hand, society is hardened against con artists.
On the other hand, people judge so much that putting effort into modifying your external appearance and behavior, or broadly how people judge you, should be often effective.
Maybe the things people judge by are things that are extremely difficult to change, among them, the network of people a person knows and are known by.
The system is probably stacked heavily in favor of false negatives instead of false positives. But then there is then the scam of leveraging that arbitrage: profiting off the fact that people don't trust.
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