Host an event a 3 sites around the world at 8 hour offsets, with each site's session lasting at most 8 hours. This allows the event sort of to run 24 hours a day, allowing a virtual audience anywhere in the world to experience some of the event live.
What are three cities separated by 120 degrees of longitude?
Perhaps Olympics co-hosted by 3 cities, though outdoor events also need to be in the correct hemisphere.
Original inspiration was AlphaGo versus Lee Sedol: a computer does not need to rest between games, so the event could have easily been AlphaGo versus 3 top go 囲碁 players, providing the world with 15 games (instead of 5) by this fascinating program.
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