AshleyMadison exposed the fact that at least one online dating website consisted of a bunch of men shouting into an echo chamber populated primarily with female-posing chat bots.
This suggests an imperfect information game: a site needs to convince its users that it is not that. How?
Even better would be a site which provides each user a probability of success, by each user's definition of success; these probabilities can be audited by users or third parties.
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