Why aren't women's sports more popular as spectator sports? One might expect that women's sports provide all the fun of following it as a sport -- allegiance, admiration, analysis, predictions -- but also the pleasure of watching fit women do it.
Women are present in, perhaps even dominate, other genres of entertainment by being pretty: acting, singing, modeling, dancing. There do exist small venues to watch a few women's sports so market forces could easily grow a sport if those venues kept seeing extremely high demand. There do exist a few women's sports that are popular to spectate (tennis, gymnastics, roller derby) but none threaten to displace the major spectator sports.
A few possible hypotheses why it is not happening:
- The spectator sports audience actually is dominated by heterosexual women and homosexual men. (Seems unlikely)
- Spectator sport retains at its core a feeling of gladiatorial combat: watching others maul each other for your entertainment. In order to achieve Schadenfreude, those "others" need to be of a social class you want to see mauled. (In Roman times, prisoners of war of defeated enemies.) This might explain the prevalence of lower class and disadvantaged minorities in American major sports. And the women you find attractive, usually women of your own class, you do not want to see get mauled. This could be related to machismo and chivalry explored further below.
- There exists some economic market failure in the sports entertainment industry. Perhaps it's the monopoly protections given to the major sports, though I don't see how that could have such a large effect. Perhaps barriers to entry. Perhaps some sort of path dependence / suboptimal Nash equilibrium effect: the utility of becoming a fan of a sport depends heavily on how many other fans already exist.
- Watching women's sports crosses some psychological or social threshold making it akin to consumption of pornography (considered a shameful act).
- Women are attractive only within the mental model that they are helpless creatures, a model made famous in concepts like chivalry and machismo. Competitive women do not fall in that mental model, so are not attractive, even less attractive than competitive men.
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