Collect instances in which consumers purchased an inferior product when a superior one was available at the same or lower price, or overpaid for a product when the same product was was available for less. Possibly instances of marketing causing these actions. Possibly deceptive marketing.
Let this collection motivate regulation to prevent future incidents, to improve market efficiency.
These instances can be efficiently collected by polling competitors: those whose superior or lower-priced goods were passed over.
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