Registering a domain name costs money because of a limited supply of names (especially in the *.com namespace), but this seems economically ridiculous: it is an artificially limited supply of a virtual resource.
Opening up of lots of top-level domains is a good step. In the meantime, there ought to be more subdomain registrars. Spam is apparently a problem, though I don't think an entire domain should ever be filtered even if many of its subdomains are ill-behaved. One would never filter *.com even though it is the source of most spam.
It should be possible to permanently (lifetime term) buy a domain name (perhaps subdomain) at marginal cost (because of perfect market competition), which is probably pennies. There are some devilish details.
Every human on the planet should have a domain name (or several), which serves as their online presence, perhaps with a personal server.
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