[mbvwdvhg] Moore's Law vs optimization

They say: Step 1. Make it work.  Step 2. Make it work right.  Step 3. Make it work fast.  (Eschew premature optimization.)

However, I'm often seeing the skipping of step 3, relying on Moore's Law to make the program run in a reasonable amount of time.  There's some awfully inefficient code out there because of this.

Unfortunately, not everyone reaps the benefits of Moore's Law: power-constrained, money-constrained.

Can optimization tools get a lot better?