Communicating effectively is an important skill. But how do you measure effectiveness? You have to be able to quantitatively measure the effect on the recipient of the communication.
Let this be a contest about contests, a meta-contest. You communicate something to a randomly selected group of participants. The participants are tested (perhaps itself a contest). Then the most effective communicator is the one whose group did the best on average compared to other groups who heard a different communication.
Math contest? Financial decisions in life? Health?
Debate (forensics, parliamentary)?
Measuring teachers?
Let computers participate as the communicator and it becomes a natural language processing (synthesis) task.
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