Thursday, June 23, 2011

[hikznmjj] Transparency as a marketing tactic

A firm says, "Look we're transparent about this aspect of our business" and discloses its information about it.  It also says, "Look, our competitor is keeping that a secret," with the implication that they must be concealing something nasty from consumers.  This leads to a mutual race toward the most transparent, ultimately benefitting consumers (and investors).

But this isn't happening, even though there seems to be plenty of secret information that consumers would find useful: manufacturing processes and supplier agreements, "acceptable" fault rates, return rates, instructions to and expectations of customer service employees to screw over support requests, etc.

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