A product sold with an expiration date (use by, sell by) may not conceal the date as the product is on display to be sold.
Inspired by a bottle of Nathan's Pickles, which has managed to get their expiration date on the back of the shrink wrap seal on the lid, so you need to turn every bottle on the shelf backwards from the front label. Milk is also labeled inconveniently this way, with the date on the back of the bottle.
If a store wants to sell old stuff first, offer a discount.
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