Railroads should target vacationers and leisure travelers with extremely nice trains with lots of fun things to do on board, inspired by cruise ships, comparable to a resort: "Resort On Rails".
These days, getting to the vacation site is often the least pleasant part of the trip (TSA, congested roads, etc.) and you end the vacation with the unpleasant trip home. Rail can fill that void.
The train can be local, so people don't have to travel far to/from the train station. Leisure travelers (some) may not be in a hurry to get there (if they are, they can take a plane).
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