Obtain an unbiased sample of cash register receipts from a store. Given the actual layout of the store, compute the shortest path that each customer could have taken based on the items on each receipt. Calculate the optimal store layout that minimizes the average customer path length (subject to store layout constraints). The ratio between the average customer path length for the actual layout and the optimal layout represents the degree of inconvenience that a store inflicts upon its customers, time that the customer is forced to waste. Stores do insidiously and intentionally use an unoptimal layout to force their customers to walk past profitable items before reaching the items the customer wants to buy.
Publish a list of stores ranked by their layout inconvenience factor so that customers may avoid stores who play that game.
2 comments :
We have all the store layout formats who have satisfied all our clients. We are the best retail consultants of the world.
retail1: Normally, I would delete your spam comment. But ironically, you help illustrate that it's exactly people like you who are the PROBLEM! In satisfying your "clients", namely the retail stores who hire you, you are maximizing the inconvenience of the store's customers by (for example) making them walk past profitable items to get to items the customer wants to buy: putting the milk at the very back of the store.
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