ESRB Makes Games Sound Awesome

http://www.giantbomb.com/news/esrb-makes-games-sound-awesome/506/

http://www.esrb.org/

http://games.slashdot.org/games/08/11/13/012221.shtml

On one hand, game publishers have incentive to make their games sound more tame, in order to appeal to more parents. One the other hand, they have incentive to make it sound less tame, in order to appeal to adults who buy the game for themselves based on the description. Due to this odd intersection of incentives, they might actually achieve a balanced truthful description, which is rare in marketing. But they probably won't.